GoDaddy's Deflated Follow-Up Proves Puppy Ad Wasn't a Stunt
The ad that ran during the game was a big snooze
Last week we debated whether GoDaddy’s now-pulled puppy ad was part of an elaborate stunt…and after watching last night’s game, we know that the answer is “definitely not.”
Here’s what the company’s VP of PR had to say about “Working,” which cost the company $4.5 million:
“It was quickly created overnight last week from file footage and narrated by the agency art director who had never done voice-over work.”
We’re familiar with the agency behind the work. Because Barton F. Graf 9000 is generally known for creating off-the-wall ads, we would normally take that quote with a massive grain of salt.
But read it again before rewatching the ad:
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…and check out the agency’s previous work for this client:
Seems
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