Chobani Bear Rages Through Streets of NYC in Search of Yogurt

By Elizabeth S. Mitchell Comment

New Yorkers just can’t catch a break. They can no longer be assured of turning a corner without being confronted by a demon baby in a runaway stroller, a hoard of zombies grabbing at their feet from beneath a sidewalk, or, now, a bear with an insatiable hunger for natural food (specifically yogurt) expressing its fiery rage toward non-natural edibles.

Greek yogurt maker Chobani is the latest brand to take its guerilla marketing tactics to the streets of NYC. As a follow-up to its Super Bowl ad, which featured a bear in desperate search of a wholesome, natural snack, the company set a similarly-motivated animatronic bear loose on the city. As you might imagine, the available street food options were found seriously lacking, sending the bear into a frustrated rage

Pretzel stand, gone! Hot dog stand, demolished!

But, we suppose the good news is that even if every less-than-healthy food vendor were to be put out of business in fear of attracting the bear’s wrath, hungry folks on their lunch breaks could always seek out a nutritious, delicious yogurt.