Fashion publicists and bloggers take note: a new startup called Fohr Card promises to make the process of connecting your brand to the most relevant digital tastemakers a whole lot easier. The company, founded by a PR girl, a photographer and a fashion director, calls itself “the first verified fashion blogger directory” and serves as a sort of digital Rolodex for publicists who toil in the worlds of clothing, beauty and related photography.
How does it work? Well, the company began with a database of “statistics, detailed information and background” on about 1,000 prominent fashion bloggers like top Tumblr Eva Chen, Shine by Three and the amazingly titled How to Talk to Girls at Parties.
Each profile includes traffic stats and interaction data to let promoters know how popular a given writer is and how likely he/she is to engage with publicists (along with contact and pitching information). Oh yeah: bloggers must apply and be “vetted” if they want to join the list.
We’re not incredibly familiar with the glam biz, so let us know: how valuable could this resource be? Would the model work in other industries as well?