Today the office of New York City Mayor Bill de Blasio named Andrea Hagelgans, VP of strategic comms and media at New York/Washington-based firm Camino Public Relations, as its Director of Cabinet Communications. In April, de Blasio announced plans to “retool” his communications team.
A bit of backstory: BerlinRosen Public Affairs received a large share of the credit for handling de Blasio’s campaign (which won one of the most lopsided victories in recent memory). But de Blasio’s office has struggled to find a new comms director after campaign manager and former Obama for America director Lis Smith resigned on inauguration day amid tabloid coverage of her relationship with former attorney general and would-be comptroller Eliot Spitzer.
From snowstorms to fights over pre-K funding and daughter Chiara’s very public discussion about substance abuse, de Blasio has faced a series of crises over the past six months without a primary communications director in place.
Hagelgans, who holds a masters in political science from Columbia University and praised the administrations “clear, progressive vision” in a statement, has an extensive track record supporting government and nonprofit organizations with Camino and others. Her most recent high-profile work involved formulating Planned Parenthood’s response to the 2012 Susan G. Komen controversy.
Here’s senior comms strategist Rebecca Katz:
— Rebecca Katz (@RebeccaKKatz) June 16, 2014
Camino president Elizabeth Toledo writes:
“Andrea is one of the nation’s most talented communications professionals and we send our best wishes as she takes this prominent role.”
The mayor himself said in a statement:
“I’m thrilled to announce Andrea is joining us in City Hall, where she will help our cabinet and agencies clearly communicate this administration’s vision and policies to the people of New York City.”