Burger King Twitter Hack = PR Win?

Yesterday, while we were at home cleaning the mildew off our shower curtains, a certain someone hacked Burger King‘s official Twitter account, assumed the identity of a certain major competitor fronted by a clown named Ronald, and left some very…interesting messages.

The hack appeared to be a concerted effort that ended almost as soon as it began, but over an hour or so it released a deluge of profanity, hip-hop references and accusations culminating in this image:

Burger King quickly reasserted control and deleted the offending tweets:

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