Bobbi Brown Talks Cosmetics Branding, Charity Campaigns, and Yahoo Beauty

Her tips: makeup concealer and not looking too often in the mirror...

bobbi brown

“Models, editors and competitors came to my brand’s launch at Bergdorf’s,” said Bobbi Brown, founder of namesake cosmetics line featuring “natural-looking” makeup.

She’s been moving non-stop after the 1991 retail launch: since Estée Lauder bought her company in 1995, Brown has served as CCO — and in 2010, she started Pretty Powerful, an educational charity. Now, as editor of Yahoo Beauty, she keeps the site’s content real with a little help from her astute Aunt Alice.

Brown made the comment about her brand’s launch during an appearance at FIAF: French Institute/Alliance Francaise on Wednesday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in