3 Ways to Tell If You’re in a Pointless PR Relationship
This is a guest post by Stephanie Kays, director at Eastwick’s San Francisco office.
This is a guest post by Stephanie Kays, director at Eastwick’s San Francisco office.
Working with a communications agency or public relations firm can do wonders for a brand’s image, message and adoption. Getting ideas from outside the company adds perspective you may lack or creativity you just don’t have time for and the results can be impressive. However, if not structured properly, PR relationships can also be tough to manage. They can take up too much of a client’s time or they can seem unhelpful during business crises.
Too
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