3 Ways Facebook Hashtags Could Help Brands

The latest rumored change in the Facebook model is hashtags. The company hasn’t confirmed it yet, but most observers expect a hashtag option nearly identical to the one we all overuse so often on Twitter to launch in the near future. Marketers and PR pros are pretty excited about the potential change, and we spoke to Stacey Acevero, social media manager at Vocus, to figure out why.

While Acevero hesitates to call what may or may not happen a “social network war”, it’s pretty clear that Facebook is looking for new ways to make bank — and that its redesign could make the whole experience less frustrating for brands and social managers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in