In case you weren’t aware, May 4th has been known as “Star Wars Day” since way back in 2011.
While the phrase “May the 4th be with you” technically entered our vernacular in 1979, it’s really just a fake holiday invented by marketers to sell Star Wars and all things related to it.
In other words, it’s like Valentine’s Day.
At any rate, quite a few brands (and some not-quite brands) took the opportunity to promote themselves to the millions who still love the franchise, and we’ve gathered some of our favorite posts after the jump.
Might as well get the most obvious ones out of the way first, no? Clever as usual…
— Oreo Cookie (@Oreo) May 4, 2014
Many, many consumer consumer brands also offered their own takes.
2. Mountain Dew UK
— Mountain Dew UK (@mountaindewUK) May 4, 2014
3. Bud Light
C-3PO was more of a wine guy…
4. Jamba Juice
5. Red Bull Motors
Now that we’ve got your beverages covered, how about some snacks?
6. Hormel Bacon
7. Ruffles 8. Marmite
It’s an Australian thing you might not not understand…
Now for lifestyle/entertainment names.
Someone stored their costumes very carefully.
Thankfully, the Star Wars playlist did not include anything “inspired by” the movies…
11. Sesame Street
Touche (even though your target audience is, hopefully, too young to get this joke).
Think the sports world is immune to geekery? Think again.
12. MLB Fan Cave
13. The New York Jets
He’d probably be a better Chewbacca, but don’t tell him we said that.
— New York Jets (@nyjets) May 4, 2014
Now for some more serious nerds.
14. General Electric
Oh, you meant the literal force…
— General Electric (@generalelectric) May 4, 2014
These guys rule every galaxy–be it close or far, far away.
— NASA (@NASA) May 4, 2014
Here’s another (cough cough) nonprofit organization that went with the theme. We’ll just say somebody knows what their fans like.
A little Photoshop makes all the difference.
— Delta (@Delta) May 4, 2014
Works, it does.
— LinkedIn (@LinkedIn) May 4, 2014
Nice to see the big guys remembering their roots.
— A Googler (@google) May 4, 2014
20. The Seattle Police Department
At least one major American city’s police force has a sense of humor.
— Seattle Police Dept. (@SeattlePD) May 4, 2014
BONUS: We got over our childhood fascination with Star Wars, but we’ll never get over stop-motion animation. On Vine, Star Wars’ own official account shared some of the best entries (like this one by Pinot, one of the network’s best artists):
So which Lucas-worthy brand posts did we miss?