10 Top Firms Promise Not to 'Sockpuppet' Clients' Wikipedia Pages
One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.
Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name.
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