NEW YORK Ubisoft has chosen Publicis Groupe-owned Zenith Media for its strategic planning and buying following a review.
Zenith was selected over finalists OMD, Rubin Postear and Kastner & Partners. The latter was the incumbent. According to Nielsen Monitor plus, Ubisoft's ad spending was more than $40 million in 2007. Year-to-date for 2008, the total is $15 million.
"Ubisoft was searching for a media partner that could best navigate the future media landscape and our expanding needs," said Jill Steinberg, director of media and promotions at Ubisoft. "We chose Zenith because of the team's deep knowledge, research and proprietary tools to deliver consumer insights and return on investment."
"Through the review process, we were able to bring a unique perspective that utilizes content and context in a compelling way that connects with their customers," said Tim Jones, CEO of Zenith Optimedia.
David Ehlers, svp and director of corporate development at Zenith, noted that the agency would begin launching media campaigns for Ubisoft video games in the fourth quarter.
"The video game category is growing rapidly. And that growth is being fueled by it's wide spread acceptance and growing interest in the general market. So they were looking for an agency that had experience in a lot of unique and core demographics," he added.
Ubisoft will be managed out of Zenith's Los Angeles office.