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Women Rock Prime Time

Fall TV shows are skewing heavily toward the fairer demo
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If TV seasons had theme songs, the anthem for 2011-12 should be Queen Latifah’s “Ladies First.”

According to Nielsen, 15 of the 19 new broadcast TV series that bowed between Sept. 13 and Sept. 28 are skewing heavily female. Only two series are drawing more male: Fox’s Terra Nova premiered to a 3.5 rating among men 18-49 and a 2.7 with the female half of the demo, while NBC’s Whitney notched a 3.4 M 18-49 rating and a 3.1 W 18-49.

Chief among the biggest draws for female viewers are CBS’ 2 Broke Girls, which is averaging a 6.4 rating among women 18-49, while Fox’s New Girl bowed to a 6.0 in the demo. ABC’s Revenge and Pan Am doubled down on female viewers, as both debuted to a 4.3 rating in the demo,  and the first two installments of NBC’s neo-natal comedy, Up All Night, have averaged a 4.0.

While none of this should come as a surprise—women 18-49 watch about 151 hours of TV per month, 11 more than men—this season is noteworthy for the number of female-helmed productions. A dozen series, five of which are comedies, were created and/or executive produced by women.