Why TBS Is Airing the First Season of Its New Rashida Jones Comedy as a Marathon

Latest TV network to experiment with binge viewing

Prepare to see a whole lot of Rashida Jones in the new year. The actress, currently featured in a Verizon FiOS campaign, will soon star in the new TBS comedy, Angie Tribeca. In a marketing stunt taken from the playbook of its streaming competitors, the Turner network will air the first season in a 25-hour, commercial-free marathon starting Sunday, Jan. 17 at 9 p.m. ET. That's enough time for the entire 10-episode season to air five times in a row.

A week later, on Monday, Jan.

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