The Week's 10 Most Digitally Engaging Ads

With more than 48,000 social actions, Apple's iPhone 7 spot takes the lead

Electronic communication is the name of the game in the latest weekly chart of the most digitally engaging commercials, according to TV ad-attention analytics company iSpot.tv.

Five of the top 10 ads are smartphone-related, with each company taking a different approach to showcasing its products. Apple claims two spots, including first place with an ad that shows off the photography capabilities of the iPhone 7. T-Mobile has a squirm-inducing spot at No. 4 that touts the end of surprise fees and taxes with a plan that includes everything (in the ad, parents find the hidden "fees" in their children's hair—playing off the idea of fleas or lice).

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