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The Weather Channel has signed long-time partner Michelin as a sponsor of its week-long seasonal programming block, “Why I Love Fall,” which bows Oct. 12.
A celebration of autumn’s multihued glories, the “Why I Love Fall” stunt is designed to tap into the emotional charge brought on by brilliant foliage and crisp October air. Throughout the week, Michelin will sponsor a series of TWC-produced vignettes touching on various fall outdoor activities, including sailing, skydiving and rock climbing.
Michelin
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