The Voice Inks Three-Season Sponsorship With Nissan

Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The car brand has inked a three-season sponsorship, which will run through the NBC show’s 10th season.

In addition to on-air call-outs, Nissan’s sponsorship of The Voice includes iPhone and Android apps that house all of the show's content.

This year, the app includes a red button that turns a virtual chair around, similar to the one that’s used in the show.

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