VOD, Streaming Offer Incremental Ratings Gains

Commercial views reinforce broadcasters’ extra-credit push

Just days after reiterating his advocacy for a more inclusive ratings currency, CBS Corp. CEO Les Moonves told investors that he wants to expand beyond the proposed C7 stream.

Speaking Nov. 13 at an RBC Capital Markets media conference, Moonves said that CBS eventually aims to earn credit for 30 days of time-shifted viewing, noting that when the overall deliveries for a month of catch-up consumption are factored in, the ratings double the original live-plus-same-day results.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in