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Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded campaigns for top shows and events” starting with the MTV movie awards.
“They’ve been unbelievably collaborative with us,” said Dario Spina, evp, integrated marketing for Viacom. Spina is working on the integrated marketing side of the company’s Echo Social Media Network, which extends ad buys across social, and the partnership will bolster that initiative as Viacom heads into upfront season.
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