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USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where he oversaw branded entertainment initiatives with the company's clients and worked alongside USA's marketing team.
In the new position, Trettenero will oversee on-air creative for USA's strategic marketing initiatives and digital platforms, including its expanding portfolio of social TV efforts, which combine material generated by USA shows' writing staffs with deep product integrations.
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