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The US Open Tennis Championships has signed Mercedes-Benz USA as its new automotive sponsor, in a four-year deal said to be worth around $35 million.
Per terms of the package, Mercedes has been designated the official vehicle of the US Open and will be identified as the presenting sponsor of the men’s singles finals. At the conclusion of each tournament, the automaker will sweeten the $1.6 million purse by presenting the men’s champion with a new Mercedes.
Along
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