Univision Tells Its Audience That 'Everything Is Possible'

'Todo Es Posible' campaign includes inspiring stories

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Univision will launch a new uplifting branding campaign today called "Todo Es Posible" (everything is possible).

The new campaign, which Univision teased at its upfront presentation last week, is a multiplatform initiative the network says will "bring to life the core values of the Univision Network brand and the journeys of Hispanics in the U.S." 

"Our viewers not only tune in to watch our programming, but they invite us into their homes, their families and their lives," said Jessica Rodriguez, chief marketing officer at Univision Communications.

The multiyear campaign begins with seven spots showcasing inspiring stories.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in