Univision Communications interactive media division announced Monday (Sept. 20) a relaunch of its 72 online and mobile TV and radio Web sites in the top 20 Hispanic markets.
The new sites offer visitors improved navigation, more video and photo content, enhanced social media tools, and better design.
New sites have already launched in Miami, Los Angeles and New York. Through the end of the year, revamped sites are set to launch in Chicago, Houston, Dallas, San Antonio and San Francisco, Austin, Phoenix, Fresno, San Diego, Sacramento, Atlanta, Philadelphia, El Paso, McAllen, Las Vegas, Albuquerque and Puerto Rico.
The decision to redesign and enhance the sites is part of Univision's effort to drive growth at the local level. In June, Univision created a local media unit to leverage the company's radio, TV and interactive properties in each of its markets.
“This initiative strengthens our overall local media offerings, as Interactive plays an important role in the ongoing transformation of our local media business and in our long-term growth strategy,” said Peter Walker, president of Univision Local Media.