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TV stations are enjoying a very healthy recovery, so healthy that for the fourth time, BIA/Kelsey is raising its forecast, adding more than 4 percentage points to its May predictions. The forecast released Wednesday (June 30) predicts TV stations will pull in $18.1 billion in revenue, a 10.9 percent gain.
BIA/Kelsey revised up its digital forecast by 5 percentage points. Growing faster than on-air, online revenue for TV stations is expected to hit $648 million this year, up 25 percent.
BIA/Kelsey
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