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TV stations are enjoying a healthy recovery, so healthy that BIA/Kelsey is raising its forecast for the fourth time, adding more than 4 percentage points to its May predictions.
The revised forecast predicts TV stations will pull in $18.1 billion in revenue this year, a 10.9 percent gain.
BIA/Kelsey revised up its digital forecast by 5 percentage points. Growing faster than on-air, online revenue for TV stations is expected to hit $648 million this year, up 25 percent.
BIA based its new forecast on “encouraging indications” that advertisers are returning to local TV, combined with a stronger than expected primary election year.
“Television
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