TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon

Er, sorry, 'trending downward'

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter.

They haven't, and people are worried. While it's not an easy time to get TV executives on the record, they have to shoot straight with investors on quarterly earnings calls. The high rollers in TV—including Fox's Chase Carey, NBCU's Steve Burke, Disney's Bob Iger and Viacom's Philippe Dauman—have spoken, and the future is frankly looking bleak for TV ads.

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