Turner Wraps Upfront Business; Broadcast Still in Motion

Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago.

According to multiple sources, Turner’s TNT, TBS, truTV and Adult Swim secured CPM increases between 7 percent and 8 percent, putting the portfolio at the high end of the market.

Because some smaller business remains outstanding, it’s not possible to get a definitive read on overall dollar volume. That said, given the price hikes and a sell-out rate that is said to be on par with last year’s figure (approximately 65 percent), it’s safe to assume that Turner’s upfront haul will be greater than its 2012-13 take.

Since upfront transactions aren’t subject to intense third-party scrutiny and the numbers themselves are notoriously squishy (more on that in a moment), the details that arise out of any given spring bazaar are directional at best.

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