Turner Nears the Upfront Finish Line

Sources say company is writing 6% CPM bumps

As broadcast closes out this week, big kahuna cable conglomerate Turner is working on the last of its deals, with CPM increases around the 6 percent range and flat volume (a good thing in a market where volume is flat to down across all of television and down quite a bit in broadcast), according to an industry source familiar with negotiations. Category growth for Turner includes some increase in automotive partnerships.

TNT managed to bump out USA for the no.

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