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In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year. Also part of the pact: a research study that will focus on the overall effectiveness of integrated advertising.
“This limited, long-term partnership will allow us not only to create stronger brand integrations, but also to increase our understanding of which type of integrations work best within an entertainment environment," said Donna Speciale, president of Turner Entertainment and young adults ad sales.
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