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Turner’s truTV is stepping up its customized sponsorship opportunities, introducing a pair of new commercial interstitials designed to allow consumers to share their thoughts about client brands.
With the new Actual Ads initiative, real people will be give the opportunity to offer spontaneous commentary about a sponsor brand, thereby heightening the sense of connection between the consumer and the product. Also on tap is Real Life Stories, short-form narratives that specifically connect a sponsor’s brand messaging to consumer emotion within the context of the truTV experience.
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