Tribune Redesign Pays 'Trib'-ute

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The Chicago Tribune has long been nicknamed “The Trib.” But if a redesign prototype being passed around the Web becomes the final choice, that nickname will be a formal part of the paper.

A prototype obtained by E&P offers a radical change to the Tribune’s legendary flag, with the older “Chicago Tribune” title placed in small letters at the top and a blown-up “trib” (in lower case type) set in white against a black background.

The redesign version, which is likely one of many being reviewed, is dated Aug.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in