Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital.
Tribune Media's properties include Tribune Broadcasting, WGN America, Tribune Studios, Tribune Digital Ventures, WGN Radio in Chicago, and Tribune Real Estate. The rebranding effort includes a new logo and corporate website, launched today.
"In the last year, we have executed a strategy designed to embrace a rapidly changing media environment," explained Tribune Media Company President and CEO Peter Liguori. "We doubled the size of our broadcast group, re-launched our national cable network, WGN America, with high-quality original programming, and expanded our digital businesses that power some of the world’s leading media brands. The result is a rich and diverse portfolio of media properties and the birth today of Tribune Media Company."