TRA, a research firm that links TV ratings to product purchase behavior, announced Thursday (July 8) the following additions to its executive management in both sales and product development.
Fariba Zamaniyan has joined TRA as svp of sales, from Nielsen where she was svp and served as an analytic consultant.
Bob Pares was named svp of network sales for TRA. Formerly vp of audience research & measurement, sales at TiVo, Pares will help built TRA's relationships with broadcast and cable networks.
Jonathan Sims, a former consultant to Microsoft and vp of research for Comcast Spotlight, will serve as TRA's vp of product management.
All three new execs report to Bob Meyers, president and chief operating officer of TRA.