TNT Unveils Sponsors for 'Raising the Bar'

TNT has added Focus Features, Nissan and Quiznos to its advertising docket, signing the three brands as sponsors of the new one-hour legal drama, Raising the Bar.

Making its opening arguments on Labor Day (Sept. 1), Raising the Bar will premiere on TNT with no commercial interruptions. Tagged tune-ins for the show indicate that Pfizer will serve as presenting sponsor of the first episode.

With the premiere inventory locked up by the pharmaceutical brand, Focus Features