TNT Unveils Sponsors for 'Raising the Bar'

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

TNT has added Focus Features, Nissan and Quiznos to its advertising docket, signing the three brands as sponsors of the new one-hour legal drama, Raising the Bar.

Making its opening arguments on Labor Day (Sept. 1), Raising the Bar will premiere on TNT with no commercial interruptions. Tagged tune-ins for the show indicate that Pfizer will serve as presenting sponsor of the first episode.

With the premiere inventory locked up by the pharmaceutical brand, Focus Features

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in