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TNT enjoyed another strong NBA run in 2009-10, as the network’s regular-season deliveries were its best since the return of Michael Jordan.
Per Nielsen live-plus-same-day ratings data, TNT averaged 1.72 million viewers over the course of 53 NBA games, up 1 percent from last season’s 1.71 million viewers. This season’s NBA deliveries were up 15 percent versus the 2007-08 campaign, when TNT averaged 1.5 million pro hoops fans.
On the season, TNT drew 544,000 adults 18-34, flat versus last season’s turnout (543,000), and up 14 percent from the 2007-08 season.
TNT enjoyed its biggest delivery of the regular season on opening night (Oct.
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