Time Warner and Cablevision introduce HBO Go | Adweek Time Warner and Cablevision introduce HBO Go | Adweek
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Time Warner, Cablevision Bow HBO Go

Last holdouts will finally carry streaming video service
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Two of the last major cable provider holdouts have finally agreed to carry HBO's online streaming video service HBO Go.

Cablevision announced that it has reached a deal that allows the network's subscribers to access its content on computers and mobile devices, to its roughly 3.3 million customers in the next few months. The news comes on the heels of the announcement late last week that Time Warner Cable is also bringing the service to its over 12 million video customers starting next month. 

“Cablevision shares an appreciation for TV Everywhere and therefore recognizes the incredible value HBO Go adds to the HBO subscription," said Eric Kessler Co-President of HBO," Erik Kessler, said in a statement. "With the addition of their... customers, HBO Go will now be available to 98 percent of HBO subscribers.” 

HBO Go was launched in February 2010 as a free extension of the channel's television offerings. The service allows paying HBO subscribers to log in with identifying information from their cable providers, for access to HBO video content online. While most of the major cable providers - including Cox, Verizon FIOS and Comcast signed on to carry the service in the month's following its launch, Cablevision and Time Warner were two that did not.

Sources with knowledge of the negotiations say the carriage delay in had more to do  with the cable providers' caution in making sure that the service dovetailed with their broader digital strategies.