Thursday Programming Dominates DVR Usage | Adweek Thursday Programming Dominates DVR Usage | Adweek
Advertisement

Thursday Programming Dominates DVR Usage

Advertisement

 
THE PROGRAMMING INSIDER
Tuesday, November 24, 2009
 

Prime-Time Metered Market Monday Ratings:

 
Ratings Box:
What's Hot/What's Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Eight Isn’t Enough

_______________________________________________________________________
 

Prime-Time Metered Market Monday Ratings:

ABC Dances to Victory, Leadership Up For Grabs Among Adults 18-49

 
Monday 11/23/09
 

              HH
          Rtg/Shr

ABC 10.1/16
CBS    7.1/11
Fox     5.3/ 8
NBC   3.0/ 5
CW     0.9/ 1
 
----------
 

-Percent Change From the Year-Ago Evening (Monday, Nov. 24, 2008):

Fox: +56, ABC: + 1, CBS: - 7, NBC: -19, CW: -36

 
----------
 
-Yesterday’s Winners:  

Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), Find My Family (ABC), CSI: Miami (CBS)

 

-Yesterday’s Losers (excluding repeats):

Heroes (NBC), Trauma (NBC), The Jay Leno Show (NBC)

 
----------
 

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, November 23, 2009.   

 
 
-Ratings Breakdown:

ABC danced its way to a hefty overnight Monday victory, with a 42 percent advantage over second-place CBS. But leadership is still up for grabs among adults 18-49. Third overall was Fox, followed by NBC and The CW, which aired a night of repeats.

 

ABC’s final Dancing With the Stars performance show, which was trimmed back to 90-minutes, stood well above any of the competition last night, with a 12.7 rating/19 share from 8-9:30 p.m. Here is the half-hour breakdown:

 
Dancing With the Stars (ABC)
8:00 p.m.: 12.0/19 (#1)
8:30 p.m.: 12.8/19 (#1)
9:00 p.m.: 13.4/20 (#1)
 

As to who will be crowned the winner tonight, let’s start with Kelly Osbourne, who is a shoo-in for third-place. But she does, no doubt, deserve a tremendous amount of credit for getting this far. Maya, of course, was the standout from day one, but the man called Osmond has a huge fan base of 50+ women who watch Dancing With the Stars. Based on the dancing itself, Maya deserves to win. Unfortunately, though, that does not mean she will. My pick: Donny Osmond.

 

Dancing With the Stars led into the series-premiere of reality series Find My Family, which should be sponsored by Kleenix. Find My Family kicked-off with a dominant 8.5/13 in the overnights at 9:30 p.m. Comparably, retention out of the 9 p.m. portion of Dancing With the Stars was respectable at 63 percent. Beginning next Monday, Find My Family airs for one hour beginning at 9 p.m. 

 

Capping off the evening for ABC was Castle at a second-place 6.8/11 at 10 p.m.

 

Second-place CBS had what you could call a typical evening in the overnights with its line-up of How I Met Your Mother (#3: 4.8/ 7), Accidentally on Purpose (#3: 4.5/ 7), Two and a Half Men (#2: 8.1/12), The Big Bang Theory (#2: 8.0/12) and CSI: Miami (#1: 8.7/14). Personally speaking, I think last night’s episode of amazing The Big Bang Theory was the best to-date.

 

Next up was Fox care of House (#2: 6.4/10), which always scores among adults 18-49, and Lie To Me (#3: 4.3/ 6), which is keeping the 9 p.m. hour occupied until the return of 24 in January. NBC had another dismal Monday as a result of Heroes (#4: 2.7/ 4), which could very well be a series-low performance, Trauma (#4: 3.1/ 5), which the network just ordered three additional episodes for, and struggling The Jay Leno Show (#3: 3.1/ 5). And the CW closed the night with repeats of One Tree Hill (#5: 1.0/ 2) and Gossip Girl (#5: 0.8/ 1), which will be back with original episodes next week.

 

Source: Nielsen Media Research data

____________________________________________________________________________
 

Ratings Box:

What's Hot/What's Not

 

-Live Plus 7 Day Ratings – Week of Nov. 2, 2009:

Week seven of the Live Plus 7 Day Ratings, which include DVR usage, have been released. Thursday, as always, remains the most active night for the DVR, with six of the top 10 (and 8 of the top 15) shows Thursday occupants. But the good news, in particular, for ABC was the 2.36 million additional viewers (representing 16.4 percent) who watched the series-premiere of V via the DVR. 

 

The highest percent of individual DVR usage was 38.4 percent for Fox’s Dollhouse (2.22 to 3.08 million), but it was not enough to save the struggling series from cancellation. Also cracking the 30 percent mark was Fox’s Fringe, with 32.6 percent (5.66 to 7.51 million), which is certainly of note given the severity of the Thursday 9 p.m. time period. 

 

Here are the top 30 programs in total viewers based on DVR usage for the week of Nov. 2:

 

1.      Grey’s Anatomy (ABC): 15.07 to 18.03 million (+2.96 million) – 19.7 percent

2.      The Mentalist (CBS): 15.39 to 18.35 million (+2.96 million) – 19.2 percent

3.      House (Fox): 14.71 to 17.15 million (+2.44 million) – 16.6 percent

4.      V (ABC, series premiere): 14.36 to 16.72 million (+2.36 million) – 16.4 percent

5.      CSI (CBS): 15.52 to 17.69 (+2.17 million) – 14.0 percent

6.      Criminal Minds (CBS): 14.14 to 16.12 million (+1.98 million) – 14.0 percent

7.      NCIS (CBS): 20.85 to 22.80 million (+1.95 million) – 9.3 percent

8.      The Office (NBC): 8.36 to 10.29 million (+1.93 million) – 23.1 percent

9.      FlashForward (ABC): 9.83 to 11.71 million (+1.88 million) – 19.1 percent

Private Practice (ABC): 9.97 to 11.85 million (+1.88 million) – 18.8 percent

The Big Bang Theory (CBS): 13.02 to 14.88 million (+1.86 million) – 14.3 percent

Fringe (Fox): 5.66 to 7.51 million (+1.85 million) – 32.6 percent

Bones (Fox): 9.45 to 11.20 million (+1.75 million) – 18.5 percent

Castle (ABC): 9.52 to 11.23 million (+1.71 million) – 17.9 percent

CSI: Miami (CBS): 13.46 to 15.16 million (+1.70 million) – 12.7 percent

Desperate Housewives (ABC): 13.93 to 15.60 million (+1.67 million) – 12.0 percent

Glee (Fox): 7.24 to 8.91 million (+1.67 million) – 23.1 percent

NCIS: Los Angeles (CBS): 16.60 to 18.22 million (+1.62 million) – 9.8 percent

The Good Wife (CBS): 13.37 to 14.96 million (+1.59 million) – 11.9 percent

Two and a Half Men (CBS): 13.77 to 15.31 million (+1.54 million) – 11.2 percent

CSI: NY (CBS): 13.18 to 14.65 million (+1.47 million) – 11.2 percent

Heroes (NBC): 5.79 to 7.23 million (+1.44 million) – 24.8 percent

Modern Family (ABC): 9.66 to 11.01 million (+1.35 million) – 14.0 percent

Law & Order: SVU (NBC): 8.42 to 9.76 million (+1.34 million) – 15.9 percent

Brothers & Sisters (ABC): 9.47 to 10.78 million (+1.31 million) – 13.8 percent

30 Rock (NBC): 6.37 to 7.68 million (+1.31 million) – 20.5 percent

Numb3rs (CBS): 7.94 to 9.23 million (+1.29 million) – 16.3 percent

Lie To Me (Fox): 7.56 to 8.83 million (+1.27 million) – 16.8 percent

Medium (CBS): 8.16 to 9.33 million (+1.17 million) – 14.3 percent

Ghost Whisperer (CBS): 8.31 to 9.45 million (+1.14 million) – 13.7 percent

 
 

Source: Nielsen Media Research data

________________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
Tuesday 11/24/09

Night 27 of the Nov. 2009 Sweeps

 
ABC:
 8:00 p.m. V  

 9:00 p.m. Dancing With the Stars (season finale, two hours)

 
CBS:
 8:00 p.m. NCIS
 9:00 p.m. NCIS: Los Angeles

10:00 p.m. The Good Wife

           
NBC:
 8:00 p.m. The Biggest Loser (two hours)

10:00 p.m. The Jay Leno Show

 
Fox:

 8:00 p.m. So You Think You Can Dance (two hours)

 
 CW:
 8:00 p.m. 90210 (R)
 9:00 p.m. Melrose Place (R)
 
________________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-More Psych:

USA has renewed drama Psych for a fifth season, with an order for 16 additional episodes. The new batch of episodes will begin airing next summer.

 

-Judge Jeanine Pirro Picked-Up for Season Three:

Sophomore court strip Judge Jeanine Pirro, which started on The CW in daytime and moved to first-run syndication this season, has been renewed by Warner Bros. Domestic Television Distribution and Telepictures Productions for a third season. Judge Pirro, a Mr. TV favorite, has been re-upped by the Fox Television Stations in the group’s nine duopoly markets (including New York, Los Angeles and Chicago), as well as on the Fox-owned stations in Boston and Baltimore. 

 

-More All Worked Up:

Cable net truTV has picked-up All Worked Up for a second season, with an order for 13 new episodes. All Worked Up focuses on the first-person stories of a recurring cast of workers who must calm people down on a daily basis.  

 
-TV Land’s 10th Annual Merrython:

Ho! Ho! Ho! It’s time for TV Land’s 10th annual Merrython, which will feature holiday-themed episodes of All in the Family, The Beverly Hillbillies, The Brady Bunch, The Cosby Show, Good Times, Little House on the Prairie, Married With Children, Roseanne, Sanford and Son, Three’s Company and 3rd Rock From the Sun on Sunday, Dec. 13 from 6 a.m. through Monday, Dec. 14 at 6 a.m. ET. Encore presentations will air on Thursday, Dec. 24 from 8 p.m. through 6 a.m. ET and Friday, Dec. 25 from 9 a.m. to 9 p.m. ET. 

 
___________________________________________________________________
 

TV Trivia Time:

Eight Isn’t Enough

 

What was the name of the first Bradford grandchild on Eight is Enough?

 
Betty Lynn
Carol Anne
Dorothy Jane
Hester Sue
Sandra Sue
 

The answer to yesterday’s question…

 

Which one of the following sitcoms briefly featured a middle-aged sex-bomb named Lana Shields?

 
Alice
Fired Up
Nurses
Suddenly Susan
Three’s Company


Is: e) Three’s Company. Ann Wedgeworth as Lana only lasted nine episodes because John Ritter felt that Jack not accepting the sexual advances of Lana was not true to his character. All together now…

 

Come and knock on our door.....
We've been waiting for you......
Where the kisses are hers and hers and his,
Three's company too.

Come and dance on on our floor......
Take a step that is new.....
We've a loveable space that needs your face,
Three's company too.

You'll see that life is a frolic and laughter is calling for you......
Down at our rendez-vous,
Three's company, too!!!!!!

 
-Current kudos goes to:
Suzanne Ackley, Steve Albright, Marisol Amaya, Gail Belle, Barbara Berman, Gerry Bixenspan, Barbara Bloomfield, John Brooker, Brian Carney, Larry Collins, Jim Colucci, Tom Condosta, Audrey Davis, Reid Davis, James Davison, Phyllis Epstein, Geoffrey Gordon, Michael Grewe, Carolyn Becker Hayes, Shannon Herlihy, Heidi Hoffmesiter, Bob Ingersoll, Mary Kalnin, Tom Kilgallon, Irene Kirchner, Synda Kollman, Mark Krause, Steve Kurtzer, Charmaine Leary, Patty Lynch, Jim Moore, Michael Murphy, Maggie Nye, Dave Pasquantonio, Gordon Purcell, Bob Rall, Michael Ratliffe, Con Rigg, Bruce Robinson, Colleen Roth, Joe Rubi, David Ruckman, Andrew Stearn, Jodi Tiktin, Myndi Weinraub