Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
TED is launching its first TV series in the U.S., though it won't be in English.
The global nonprofit known for its popular TEDTalks has partnered with Miami-based Spanish-language broadcaster Vme TV for a 13-episode series called Soy TED.
Rather than just repurpose TEDTalks (the organization makes them available online), Vme TV chairman Eduardo Hauser will lead discussions geared toward the Hispanic community. Guests already confirmed to appear include former NASA astronaut Franklin Chang Diaz; Carlos Páez, one of 16 survivors of the crash of Uruguayan Air Force Flight 571 (which inspired the 1993 film Alive) who went on to a career in advertising; and Ismael Cala, a journalist and motivational speaker.
"When we looked at new ways to channel ideas from TED speakers to communities most likely to shape American society over the next decade, we kept coming back to the Hispanic public in the United States," said Deron Triff,...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in