There's something fishy about Syfy's audience-branding campaign, "Igniters." It's probably the whale.
The network will be going to the American Museum of Natural History for its 2012 upfront presentation next month. No word on talent yet, but the event is likely to feature cast members from network mainstays Alphas, Being Human and Warehouse 13.
Syfy gave itself a tough job this year: give clients a better show than Spider-Man: Turn Off the Dark, the network's 2011 upfront attraction. Entertainment plans are as yet unknown, but it would be surprising if the network went back to the same old pitch-and-a-drink formula.
And the network's pitch this year is an interesting one: It claims its viewers are Web-savvy early adopters who sell their friends on products they like, so ad dollars reach farther. Obviously, the only thing that really moves ad dollars is ratings points, but the notion sounds an awful lot like Lauren Zalaznick's "affluencers" pitch for Bravo, which was backed up with some compelling income data and helped push the network into the forefront.
There's also some new programming on the horizon. Pilots have been ordered for The Dover Agenda; Booster Gold (Comic book fans, rejoice!); and Rewind, about which we have heard a lot of positive chatter from the higher-ups at the network. Here's a question, though—whatever happened to Battlestar spinoff Blood and Chrome?