Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Like a Band-Aid floating in a public swimming pool, broadcast’s new summer series are turning out to be a total bummer.
Of the nine new shows introduced thus far in the sleepy season, only one—Fox’s The Choice—is averaging a 1.5 rating among adults 18-49. What’s more, a few of the freshman efforts have failed to deliver so much as a 1.0 in the advertiser-coveted demo.
The plague of flops has spared no network, although ABC may be a bit more exposed than its rivals.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in