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For Urban stations, the transition to the portable people meter ratings service has been rocky, punctuated by accusations that the new service undercounts minority audiences. Yet a recent study by Research Director Inc. and Inside Radio partly challenges that assertion with the finding that Urban Adult Contemporary radio formats have the highest share of listening per market with an average 7.8 overall share among persons six years and older.
The younger-skewing Urban Contemporary format didn’t fare as well, with a 4.2
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