The Story Behind 'Instagram Husband,' the Year's Most Out-of-Nowhere Viral Hit

'It felt universal, so I knew we had something'

A week ago, Jeff Houghton was a local late-night TV personality in Springfield, Missouri. Today he's a viral video star.

What happened in between was "Instagram Husband," a low-budget but perfectly presented satire of the people behind the camera phones who help Instagram stars create and curate their pristine personas. In short, it's a thankless, soul-crushing, meal-delaying way to live.

Houghton, along with his wife and friends, created the video for his show, The Mystery Hour, a combination sketch and talk show in Springfield that airs on two local Fox affiliates.

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