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Ovation TV has signed Subaru as a presenting sponsor of Brilliant Green, a new series devoted to eco-friendly design, set to bow Dec. 7. The deal, which includes tagged tune-ins and a series of interstitials, marks the first time Subaru has bought time on the arts network.
The interstitials were shot in Subaru’s Lafayette, Ind., plant, the first zero-landfill auto manufacturing facility in the U.S. Hashed out last summer during Ovation’s first foray into the upfront, the buy includes a series of customized Subaru ads on OvationTV.com.
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