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NEW YORK CBS-owned and operated television stations have launched a revenue-sharing ad network that targets social media Web sites and blogs on a local basis. The move marks a first for CBS Television Stations in creating partnerships to deliver local news on a revenue-sharing basis through new technology.
CBS has deployed widgets to numerous sites that feature local headlines and images with links to the video and text stories on the CBS stations’ site. The content is delivered in real time and updated accordingly.
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