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NEW YORK Starcom USA and Twentieth Television have inked what both parties believe to be the first syndicated ad deal related to day and date ratings a year after C3 implementation.
Starcom will buy ads for its clients on Twentieth Television programming using specific day and date ratings measurements, as opposed to what has been the standard: ratings data that reflects average viewing across an entire week in which a program airs.
“Accountability is a huge push for us.
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