Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Publicis-owned Starcom USA has expanded its relationship with TNS Media Research, inking an agreement to use its DirectView service, a national audience measurement service launched in January.
Starcom first aligned with TNS in 2006 — setting a precedent in the agency community — to analyze set-top-box data in an effort to better understand the viewing habits of viewers in the digital realm.
“TNS DirectView will allow us to have a clearer perspective on consumer behaviors to better serve our clients and make sure we have an edge as the industry adapts to new ways of thinking,” said Tracey Scheppach, Starcom svp and video innovation director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in