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Morgan Spurlock, the maker of Super Size Me, gets his cake and eats it, too, in his new documentary, Pom Wonderful Presents: The Greatest Movie Ever Sold. Recently screened at Sundance, the film, which opens in April, follows Spurlock as he examines the world of branded entertainment and, in a meta media high-wire act, includes his own attempts to convince marketers to pay for exposure in the feature.
Along the way, Spurlock visits ad execs including Richard Kirshenbaum, chairman of Kirshenbaum Bond Senecal + Partners; MediaLink CEO Michael Kassan; @radical.media’s
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