Sleepy Hollow Scares Up Huge Ratings for Fox

Smart marketing campaign helps genre mashup draw a 3.5 in the demo

If it hadn’t clicked, the corridors at Fox would’ve been a-roil with rolling heads. But thanks to a smart marketing campaign and a rip-roaring narrative, the series premiere of Sleepy Hollow was a huge win for the network.

According to Nielsen live-plus-same-day data, Sleepy made short work of the competition, bowing to an impressive 10.1 million viewers and a 3.5 in the adults 18-49 demo. The one-hour premiere now stands as Fox’s highest-rated fall opener in seven seasons.

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