Time-shifted viewing has juiced the deliveries of Sci Fi Channel’s Battlestar Galactica by more than 30 percent, according to Nielsen live-plus-seven-day ratings data.
When DVR playback is factored in, some 2.8 million viewers watched the Jan. 16 episode of Galactica, the first of the series’ final 10 installments. Time-shifted viewing accounted for a 32 percent increase over the original live-plus-same-day delivery (2.11 million viewers).
Naturally, Sci Fi’s demo deliveries grew as well, as the week of playback lifted its adults 18-49 number 38 percent to 1.84 million viewers, versus 1.33 million as reported three weeks ago. The same held true for Battlestar’s standing among the 25-54 set, as the new data pointed to a 35 percent lift, with a delivery of 1.9 million members of the demo.
Per Nielsen data, the nine episodes of Galactica that aired in 2008 saw a 53 percent lift in household rating after live-plus-seven-day ratings were applied.