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Rentrak, a research firm providing household TV data based on set-top-box data, entered Houston, its second top 10 market Wednesday (June 16) with an agreement to provide its services to two Post-Newsweek stations, KPRC, the NBC affiliate in Houston and WLPG, the ABC affiliate in Miami.
Last week, Rentrak announced a deal with Belo, giving the company its first top-10 market station in Dallas-Fort Worth. Since Rentrak launched its StationView Essentials, the Portland, Ore.-based researcher has signed 25 stations in 13 markets.
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