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Radio’s revenue decline deepened dramatically in November with over-all industry revenue down a staggering 20 percent compared to November 2007, according to new estimates released by the RAB.
Local revenue sank 21 percent while national registered the steepest loss, down 24 percent. Combined local and national revenue fell 22 percent. Off-air revenue, radio’s bright spot for most of the year, which jumped 18% as recently as March, offered no silver lining in November, up just 1 percent.
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